I am guilty of spending hours and hours on YouTube watching cute animal videos. It all starts with a single video and then what do you know, it’s 4AM and you’ve seen about a hundred cat videos. Never mind that every video is essentially a cute cat doing the same thing. Cats and boxes just amuse me to no end and one or a hundred just isn’t enough.
On regular days that I’m not in a cat video wormhole (or a hundred Wikipedia entries in after googling one thing), I do watch and follow a couple of YouTube gurus or what I preferably call, content creators. I started watching beauty videos after finally deciding I needed to graduate from just wearing eyeliner in my mid-twenties and red lipstick was all the rage. Lately though, most of these beauty gurus have been lazy and just churn out the same content over and over again. Or I’ve probably just gotten older and stopped buying into those overly bubbly manufactured personas most of them suddenly have.